The need to reinvent
February 9, 2008
The firm is to close factories in Massachusetts in the US, Mexico and the Netherlands after the digital age left almost no market for the film.
Polaroid stopped making the instant cameras themselves about a year ago. It now focuses on other ventures which include a portable printer for mobile phone images, and Polaroid-branded digital cameras.
“We’re trying to reinvent Polaroid so it lives on for the next 30 to 40 years,” the firm’s president, Tom Beaudoin, told the Associated Press.
Entry Filed under: Children's and Youth Work, Junction 28. .


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