Thanks to Mary Hawes for the heads up on a consultation the BBC is conducting about its programming (TV & Radio) for under 12s. The views of children are being sought as well as those of adults.
After Tiger Woods reclaimed his title as the No. 1 golfer in the world, winning the Arnold Palmer Invitational at Bay Hill, his sponsor Nike (@NikeGolf) tweeted an important message out to all of his young fans along with this image.
Marketing isn’t just about selling a product, but selling a world-view that fits the brand. This is why the image is of such concern.
To try and tell young influential people that there is literally nothing that winning and being good at sports won’t take care of is such a poor world-view to market. I imagine that those hurt in the process of Woods’ affair and poor behaviour probably don’t feel like his return to number 1 in the world has “taken care of everything”. Let alone issues such as cancer, poverty and injustice, natural disasters etc., which just doesn’t seem to be taken care of by Tiger Woods returning to world number 1.
What do you think – is it simple advertising or trying to publicise a word-view that we can’t sign up to?
So often we hear negative stories of social media use, but here’s an example of a positive use of social media: the New York City Police Department and Kings County District Attorney announced last month that they took down 41 members of a Bushwick, Brooklyn, gang and social media helped them do it.
“Once again we have young gang members using social media to boast about murder and mayhem, and once again we have New York City Police officers ‘friending’ them to help end the violence. When young men plot to take their battles from tweets to the streets, the NYPD wants to be there to stop the bloodshed. The attention is paying off.”
Detectives involved in the operation created fake profiles on Facebook and “friended” members of the TBO (True Bosses Only also known as Team Bang Out) Gang, then tracked their actions on the social networking site. According to the District Attorney, gang members often bragged on Facebook about committing crimes.
A photographer for The New York Post just happened to be waiting for a train at the 49th Street station platform when 49-year-old Ki Suk Han, a married father of one, was pushed onto the tracks by a mystery assailant. The photographer managed to snap two pictures before the man was run over by the train, sustaining critical injuries before being pronounced dead at Roosevelt Hospital.
One of the photos was on the front page of Tuesday morning’s New York Post, and New Yorkers are wondering why pictures were taken in lieu of offering actual help to Han himself. Abassi says he was using his camera’s flash to warn the conductor. The Post is saying Abassi wasn’t strong enough to lift Han up anyway. But the real question seems to be whether The Post had any business turning the photos into a cover story.
What do you think?
I find it interesting that Page 3 – a national newspaper displaying topless women – still seems to be so acceptable in 2012. Yes, it’s been around for a long time, but does that mean it’s existence can’t be challenged? As Gareth Davies writes it’s not a ‘great British institution’ but simply a tool for luring men into viewing women as sex objects – pure and simple. If you want to delve into the philosophy and the myths that link to this then read this article.
Carl Beech, my friend who leads CVM, has blogged on this in very straight-forward language:
I suppose I’m a fairly typical guy. I love Top Gear, sport and action movies. I love extreme(ish) endurance challenges, prog rock (can’t believe I just admitted that) and nothing more than a banter-filled evening with my mates. I’m also madly and deeply in love with my wife of 19 years and I totally adore and love to bits my two daughters Emily and Annie who are 12 and very nearly 14.
I also have a sex drive. I’m a red- blooded male, so what do you expect? The fact we don’t talk about it much in churches doesn’t mean that we don’t have one. However, there’s a problem. The world outside the Church is highly sexually driven but they do talk about it. In fact, they don’t just talk about it; they flaunt it and get in everyone’s faces. The Church by contrast seems powerless to respond, and the sexualised culture we have marches on.
There’s a lot I could say but in a few short words I’ll say it as it is: I’m pretty sick of the porn peddlers. It drives me mad (anger is a very underrated fruit of the spirit). I walk into a newsagent with my two girls and right in their faces are a bunch of lads’ mags with bare-breasted women and smutty headlines. So what’s that saying to my girls? It’s saying something like this:
“You are objects of sexual gratification for blokes. That’s all you’re good for.”
And what’s it saying to men? I guess it’s something like this:
“This is what drives you. We know what you’re really all about. We know what you really want. And it’s smut and sleaze.”
Time to take a stand I think fellas.
To make things easier, Lucy Holmes’ has developed a great campaign, encouraging people to petition Dominic Mohan the editor of the Sun to put an end to this practice of valuing women by their breast size (he’s had a busy week following the Sun’s role in the Hillsborough Disaster). Standing up as a generation and saying we don’t think women should grow up in an objectified culture and we don’t think men should either. If you agree then take a few moments to sign here.
Marks and Spencer have selected the Walt Disney theme song for its big Christmas television commercial.
“When You Wish upon a Star” is a song written by Leigh Harline and Ned Washington for Walt Disney’s 1940 adaptation of Pinocchio. The original version of the song was sung by Cliff Edwards in the character of Jiminy Cricket, and is heard over the opening credits and again in the final scene of the film.
The song has since become the representative song of The Walt Disney Company. The American Film Institute ranked “When You Wish Upon A Star” seventh in their 100 Greatest Songs in Film History, the highest ranked Disney animated film song, and also one of only four Disney animated film songs to appear on the list. This song also won the 1949 Academy Award.
This is a great song but when I hear it all I think about is Disney Movies, Disneyland and Walt Disney – not M&S!
M&S has very deep pockets so maybe they should have considered having someone write a great original song rather than ride on the coat tails of another legendary company. Disney must be laughing that a major international company would pay to promote its theme song. Every time I see the advertisement I think of Disney.
I think it shows a tremendous lack of imagination on the part of Marks & Spencer – dull and unimaginative.
Branding is so valuable to a company – every action, every advertisement, every brochure, and every promotion should re-enforce and promote the brand.
Ads that confuse and distract from the brand do real harm, diluting all of the past efforts. No matter how small your business it is important to passionately protect your brand, to avoid confusion and to make certain that every action leverages and strengthens the brand message and position.
I thought Simon Jenkins blog post on St Paul’s loses the plot was fantastic. One of the best Christians views on the mess that St. Paul’s has got itself into:
St Paul’s has lost the plot. Their PR, which for Byzantine reasons is run from the obscure town of Brough in East Yorkshire by Rob Marshall’s 33rpm, was taken to the cleaners in PR Week a few days ago. Their fake concern about health and safety was exposed as a ploy to get the protesters out in the New Statesman. But worse than that, St Paul’s has lost the Christian plot, the whole reason it is there.
What happened two weeks ago on Ludgate Hill is that people came to church. The protesters turned up at St Paul’s by accident and decided they wanted to stay. There, on the cathedral’s doorstep, they set up camp. And in doing that, they gave the church a new congregation. Here was a fabulous opportunity for St Paul’s to shed a bit of pomp and hauteur, to bring the faith out of doors, to do some services outside, to be a bit spontaneous, to provide the protesters with some spiritual nourishment, to rediscover a connection with ordinary people, to have a conversation.
Lucy Mangan, the Guardian columnist, wrote about this fantasy version of the cathedral with real feeling last week in her piece, St Paul’s – embrace your new flock. ‘These are your people,’ she told the cathedral.
But instead of rising to the occasion, and to huge disappointment, the cathedral’s instinct was to shut up shop and get in the lawyers. It’s hard to think of anything more negative and dispiriting than St Paul’s actually shutting itself down. Christians around the country of all traditions have been left banging their heads against the wall in frustration at the sight of the church behaving so badly.
What makes it worse is that church leaders don’t seem to understand just how epically they are screwing up. (‘Screwing’ isn’t quite strong enough, but this is a family blog.) There was no word in this direction in Dean Knowles’ resignation statement, which was instead full of personal and institutional self-pity. And as Nick Baines knows, the silence of other C of E leaders is a huge let-down for Christians across the country. It’s actually a betrayal in the name of not rocking the boat. The bishops have lost the plot too.
It is hard to imagine Jesus in the Deanery, sherry in hand, consulting his lawyers. On the other hand, it is easy to imagine him in the camp, sitting in a tent, talking to the people who have no voice but who want to find it and be heard.
But beyond Jesus’ compassion and engagement with ignored people, there’s something else. Jesus threw the money changers out of the temple because they filled their own pockets by ripping off the poor. He was angry with them and treated them like the dirt they were. The Occupy London protesters are making the same point about the bankers, but the church, the advertised followers of Jesus, are telling them to shut up, pack up and go home.
With the welcome departure of Dean Knowles, St Paul’s now has an opportunity to reconsider its position and find not merely ‘new leadership’ as the Dean put it, but a new direction. Is it too much to hope that a cathedral could start taking some creative risks for the gospel? If St Paul’s fails to seize the moment, then its mission is lost, and its inspiring building an empty icon.
I’ve always loved St Paul’s – ironically, the church of the tentmaker. I’ve found it a place of wonder and mystery ever since my first visit to London at the age of nine. I believe it can recover its mission, but only if it dramatically changes course. Whether the people now in charge of this glorious architectural Titanic have the imagination and strength to steer it through the icebergs remains to be seen. They deserve our prayers.