Calum Samuelson begins a fascinating article on The World Cup Dilemma, “in spite of the numerous benefits connected with this quadrennial global spectacle, its crookedness simply cannot be ignored or left unchallenged.”

He goes on to write:

Perhaps one of the reasons we’ve failed in our efforts at reform is because we’ve failed in our assessment of the central dilemma: FIFA has successfully monetized the most popular game on the planet. The litany of criticism aimed at FIFA is important and needed, but it all tends to evaporate in the heat of the tournament’s intense allure. Thus, many accusations fail to ‘stick’ because they are frequently quite anemic: the system is bad. But this misses a vital piece of the puzzle: the game is good. We cannot engage the former successfully if we have not understood the way it capitalizes on the momentum of the latter.

Football is not perfect (as the newly implemented VAR is helping reveal), but it is good. There can be no doubt that the World Cup allows people from all around the globe to experience in some meaningful way the vital human needs of camaraderie, competitiveness, and celebration. The slogan of FIFA appears to work towards such ends—“For  the Game. For the World.”—but time and time again, we’ve seen just how profit-hungry this ‘non-profit’ organization is.

In light of this, we need to change our thinking: The World Cup should not be pitched as an ‘economic windfall’ for low-income countries, but carefully managed as a celebration of humanity’s inerasable playfulness; it should be regarded more as a burden of responsibility for wealthy countries than a ‘prestigious opportunity’ for poor ones. This also necessitates a change in strategy: Rather than trying to impress critics with peripheral perks (such as ‘renewable energy’ and ‘knowledge transfer’), let’s focus on achieving the primary aim (enjoyment of a game) without harming civilians.

Go read the full article article to see his suggestions as to how this could be done.