Christmas video 9: The Fake John Lewis advert

An A-level student whose Christmas advert fooled internet users into believing it was the John Lewis festive commercial has been offered a job off the back of his efforts.

Nick Jablonka made the video as part of his media coursework and uploaded it to YouTube in June, where it has now been watched by over 1.5 million people.  The 85-second-long video told the story of a snowman who fell in love after being trapped in a snow globe:

Some people had called for the student to be given a job for the John Lewis ad-makers after his work was mistaken for the retailer’s festive marketing campaign.  But early in November, PR agency W Communications tweeted at the 18-year-old and offered him a job.  A spokesman for the company said that Mr Jablonka seemed “very excited” at the prospect of the role which would be a “bespoke” job in the digital content creative team.

Sophie Raine, Director of W Communications said:

“Advertising agencies are paid billions by brands to try and replicate exactly what Nick, aged 17, has managed to do with his fake John Lewis ad.

“Nick’s work captured our attention  – we were all inspired by his ingenuity and creativity, especially given his age. It was a no brainer to create a bespoke role for him within our digital content team, offering him the chance to create content and emotive stories for huge household brands.”

John Lewis also praised his efforts, though there are no current reports of a job offer on the table.  A spokesman for the retailer said of the film: “Wow, what a great effort. Nick is clearly very talented, and we’d love to invite him in to spend some time with us behind the scenes to see how we create our TV ads.”

Mr Jablonka said he had no idea that the animation would prove so popular.

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