The It’s a Penalty campaign harnesses the power of sport to protect children from exploitation and abuse around the world, and at major global sporting events.
Throughout the 2014 World Cup in Brazil, It’s a Penalty reached over 300 million people globally. There were 11,252 calls to the Brazilian national crisis line reporting child exploitation.
For the 2016 Olympic and Paralympic games, they’re striving to do the same.
It’s a Penalty Informs, Equips, Educates, Spreads Awareness and Communicates about how to make a difference in the global community to protect these children.
Together we can put an end to it.