Check out this article – It’s Knitting Needles You Want, Not iPhones [The Independent]. It was headlined in the Youth Specialties Update this week. Hear are some highlights:

Young people, under pressure to communicate through so many media channels, still crave their gadgets, but also want some low-tech time out and one-dimensional products.
The findings come in D-Code, an annual study produced by Henley Centre Headlight Vision (HCHV), a strategic consultancy owned by the advertising giant WPP, which tracks youth culture. Due out at the end of November, the study is considered the manual for future trends. It forms the basis for brand campaigns and new product launches at leading multinationals.

HCHV’s chairman, Crawford Hollingworth, says this year’s findings were unexpected: “Young people’s circuits are overloaded. They can’t keep on top of their email, surf their Facebook, handle their Second Life avatar and upload their Flickr. They find all this technology that is designed to connect them is in fact disconnecting them. They are actually in multimedia meltdown.”

Chris
cskidd1983@gmail.com
Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

0 thoughts on “The future impact of American culture on missional youth work context in the UK”

  1. Thanks Chris, Sally mentioned it may be worth writing up more academically for IASYM or similar but would welcome any feedback before I think about dedicating the time.

    1. Thanks Richard for the comment, I definitely think it would be worth doing, the research has the potential to have a big impact in the UK youth work sector.

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