John Lewis Christmas advert

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=0N8axp9nHNU]

The John Lewis Christmas adverts are often the most viral ad of each Christmas.  Last year the advert featured a boy who just couldn’t wait for Christmas and added a nice twist at the end.  The advert, which was also beautifully photographed and featured Slow Moving Millie’s haunting version of the Smiths’ “Please Please Please Let Me Get What I Want,” has racked up more than 4 million YouTube views.

John Lewis is attempting to spark the same kind of interest with the new ad above, which was shot in New Zealand. This time the creative approach is completely different and features a snowman who treks to the city to do some shopping.  Once again, there’s a bit of a surprise at the end, and the score — a cover of Frankie Goes to Hollywood’s “Power of Love” sung by newcomer Gabrielle Aplin — strikes a similarly emotional chord to the tune in the 2011 ad.

What do you think? Will this advert be as big as last year’s? Will you be using it for assemblies and service illustrations?  Let me know in the comments.

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