We’re in a phase in my new role at reviewing how we communicate with young people and parents.
At one point, each term I would create a folded A4 flyer with details of what was on each week, but it became apparent that the young people rarely read it, and it was a near miracle if the flyer made it home to parents.
It led me to think today, what would it look like if our children’s and youth ministry was so compelling, inspiring and authentic that children, young people and parents promoted it to their friends?
A recent post by Seth Godin on the circles of marketing explains this in a interesting way, click on the link to see his illustration of how the circles work – and how most people misunderstand marketing as spin, buzz, and getting the word out. It led me to a number of thoughts and questions:
- No marketing technique will work if the things we do in our children’s and youth ministry isn’t inspiring and relevant for the children and young people.
- How do we tell “Story” in new and innovative ways that work for a mobile generation – and not just children and young people but also parents?
- The research of Sticky Faith and others seems to suggest that we tell a story that fails to stick with our young people beyond the age of 18 – how do we ensure it is robust enough to challenge the worldviews and critiques it will receive in adulthood.
- What is it we’re marketing – is it a particular group, is it a relationship with Jesus, is it a loving community, Bible teaching?
- We can’t control our brand – other people decide our brand perception – we can merely influence their thoughts.
How do you market your children’s and youth ministry?