From Matt Perman:

The “new rules” have been around for a while now, but this is still a great summary by Jeff Jarvis inWhat Would Google Do?:

  • Customers are now in charge.
  • People can find each other anywhere and coalesce around you or against you.
  • The mass market is [sort of] dead, replaced by the mass of niches.
  • Since markets are conversations, the key skill in any organization is no longer marketing but conversing.
  • We have shifted from an economy based on scarcity to one based on abundance.
  • Enabling customers to collaborate with you (creating, distributing, marketing, supporting products) is what creates a premium in today’s market.
  • The most successful enterprises today are networks and the platforms on which those networks are built.
  • The key to success is not owning pipelines, people, products, or even intellectual property, but openness.
Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

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