After Tiger Woods reclaimed his title as the No. 1 golfer in the world, winning the Arnold Palmer Invitational at Bay Hill, his sponsor Nike (@NikeGolf) tweeted an important message out to all of his young fans along with this image.
Marketing isn’t just about selling a product, but selling a world-view that fits the brand. This is why the image is of such concern.
To try and tell young influential people that there is literally nothing that winning and being good at sports won’t take care of is such a poor world-view to market. I imagine that those hurt in the process of Woods’ affair and poor behaviour probably don’t feel like his return to number 1 in the world has “taken care of everything”. Let alone issues such as cancer, poverty and injustice, natural disasters etc., which just doesn’t seem to be taken care of by Tiger Woods returning to world number 1.
What do you think – is it simple advertising or trying to publicise a word-view that we can’t sign up to?