Ofcom’s Children’s Media Use and Attitudes Report 2015
The 10th Ofcom report on ‘Children and Parents: Media Use and Attitudes Report‘ has just been published.
This report examines children’s media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about the media access and use of young children aged 3-4.
The report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or decide not – to monitor or limit use of different types of media.
Summary of key themes
This year’s report shows that:
- In 2005 levels of take-up of key media among children were higher than we might recollect, and not dissimilar to those of today. However, the experience of using these devices has been transformed, leading to a much richer and more expansive online experience than was the case in 2005.
- Over the last few years, tablets are increasingly being used as a default entertainment screen, particularly among younger children. This is set alongside a small but important decrease in the numbers watching TV via a TV set.
- The content children are consuming is increasingly curated by digital intermediaries, including providers like YouTube and Google. As well as attractive sources of content, rivalling traditional broadcasters, they are also seen by some children as legitimating brands, helping to vouchsafe the veracity or trustworthiness of content accessed through their sites.
- The move towards smaller screens makes supervision more difficult for parents, and the proliferation of devices increases the need for parents to keep up to date with technology. For example, while over half of parents use any of the technical tools we ask about to manage their children’s online access and use, and around a quarter use ISP network-level filters, less than one in five parents whose child uses a smartphone or tablet use any of the tools for restricting app installation or use that we asked about.
- The wider range of sources of content, set alongside the increased exposure to advertising, the use of services like social networking and the relatively low levels of critical understanding raises challenges for how children keep their personal information safe, understand the implications of sharing personal information and content and navigate the increasingly complex online environment in a way which allows them to reap the benefits and minimise the risks.
Pages 4-12 contain the Executive Summary with key themes and findings – if you don’t have long, do take the time to read these few pages. Section 3 also contains some fascinating charts on the difference in usage by children between 2005 and 2015.