Radiohead fans will be able to choose how much to pay for the band’s next album, In Rainbows, which is available for download tomorrow. Instead of listing a price for the music, the group’s website simply states “it’s up to you” – and then adds: “No really, it’s up to you.”
What a fantastic idea – often physical CDs are completely overpriced – particularly in the UK – so it is good to see someone who isn’t in desperate need of the money allowing people to set their price.