Scarlett Moffatt, who came to fame through Gogglebox, is getting real about filtered pictures of women on social media.
The 2016 winner of I’m a Celebrity Get Me Out Of Here and now presenter of dating show Streetmate, posted two selfies side by side on Instagram showcasing two very different looks, along with a warning for young girls.
In one picture a natural-faced Scarlett smiles into the camera. The other shows the TV personality in full make-up with her features accentuated by a Snapchat filter.
“To all all you young girls (and older ladies) out there don’t believe all you see on social media. This goes to show what make-up and a filter can do. Love who you are and don’t compare yourself to anybody else. As Dr Seuss once said…. Today you are You, that is truer than true . There is no one alive who is Youer than You.”
The 27-year-old’s post has been liked more than 180,000 times on Instagram with many praising her decision to share the photos.
“You are such a great role model for young women. I am a mum of 2 girls and think it’s great seeing this, thanks,” commented one Instagram user.
Another mum who also responded to Ms Moffatt’s Instagram post commented: “Brilliant post… I’ve shown my 13-year-old daughter this … so important for our young girls to know what real life looks like and not life through a filter. Thank you.”
On Twitter there was similar reaction when the image was posted to Ms Moffatt’s Twitter page where the post has been liked almost 2,000 times.
Another tweet read: “Thank you – my daughters confidence is so low due to pressure from peers & her idols as they look ‘perfect’ – just shown her your tweet to inspire her!”
Others who were also inspired by the post shared their own make-up free selfies.
It’s not the first time celebrities have shared images on social media of themselves without make-up.
The trend to post natural images is also popular among artists in the US. Celebrities stateside posting unfiltered photos include Alicia Keys, Tyra Banks, and Cameron Diaz.
A popular hashtag often accompanying these make-up free images is #NoFilter, although model and TV presenter Tyra Banks warned in a post she shared in 2015 about the use of the term.
“You know how people say #nofilter but you know there’s a freakin’ filter on their pic? Or maybe there’s a smidge of retouching going on but they’re lying and saying it’s all raw & real? Well, this morn, I decided to give you a taste of the really real me,” she said in the post that has been liked more than 216,000 times.
Last year Star Wars actress Daisy Ridley also issued a warning about the pressure to look perfect on social media when she posted a photo and the words, “I woke up like this #nofilter #nomakeup” written on it.
She said: “Social media is great but also a bit scary ’cause what people post is the most filtered, most carefully chosen and cleverly edited moments of their lives.”