Brilliant new This Girl Can advert to celebrate active women

I love the This Girl Can campaign.  It is a celebration of active women who are doing their thing no matter how well they do it, how they look or even how red their face gets.  Developed by Sport England, to help women overcome the fear of judgement that is stopping too many women and girls from joining in.

Even by their standards though the new advert is awesome:

The ad uses extracts from Maya Angelou’s Phenomenal Women poem alongside real women taking part in sport.

Christmas video 9: The Fake John Lewis advert

An A-level student whose Christmas advert fooled internet users into believing it was the John Lewis festive commercial has been offered a job off the back of his efforts.

Nick Jablonka made the video as part of his media coursework and uploaded it to YouTube in June, where it has now been watched by over 1.5 million people.  The 85-second-long video told the story of a snowman who fell in love after being trapped in a snow globe:

Some people had called for the student to be given a job for the John Lewis ad-makers after his work was mistaken for the retailer’s festive marketing campaign.  But early in November, PR agency W Communications tweeted at the 18-year-old and offered him a job.  A spokesman for the company said that Mr Jablonka seemed “very excited” at the prospect of the role which would be a “bespoke” job in the digital content creative team.

Sophie Raine, Director of W Communications said:

“Advertising agencies are paid billions by brands to try and replicate exactly what Nick, aged 17, has managed to do with his fake John Lewis ad.

“Nick’s work captured our attention  – we were all inspired by his ingenuity and creativity, especially given his age. It was a no brainer to create a bespoke role for him within our digital content team, offering him the chance to create content and emotive stories for huge household brands.”

John Lewis also praised his efforts, though there are no current reports of a job offer on the table.  A spokesman for the retailer said of the film: “Wow, what a great effort. Nick is clearly very talented, and we’d love to invite him in to spend some time with us behind the scenes to see how we create our TV ads.”

Mr Jablonka said he had no idea that the animation would prove so popular.

People Are Calling This ‘The Most Powerful Christmas Commercial Ever’

Christmas is a time we should spend with family and friends.

But we all have busy such lives. Sadly, that often mean we compromise the time we should be spending with our family. Maybe this is one of the reasons this advert left me in tears.  The advert’s narrative revolves around an old man whose family is always too busy to see him during the holidays.

Well, I don’t know if this is the most powerful Christmas commercial ever, but it’s definitely one of the most watched. The video has garnered over 51 million views on YouTube alone.

 

 

Singapore government say education is not about the grade, it’s about learning

Exams

Singapore’s education system has long been criticised for the emphasis on grades over the learning process. But it looks like the Ministry of Education wants to make a bold statement to counter that.

It just launched a touching commercial based on a true story of a student and her teacher Madam Phua:

The video shows how Phua guided Shirley through a failing grade with Geography lessons. Both student and teacher continue to keep in touch today, according to the ad.

‘Stop dreaming, start doing’: Usain Bolt inspires in advert

The world’s fastest man, Usain Bolt, wants us all to stop dreaming and start doing.

That’s if you believe the latest ad campaign from Australian telecommunications company, Optus. The company picked up the Jamaican track star as its brand ambassador in January.

The inspirational video shows Bolt grow up from a child in Jamaica to the unbeatable athletic star he is today. The vision of the six-time Gold medallist was filmed at his training ground in Kingston, Jamaica and is part of the new campaign by Optus, which also includes a documentary series about Bolt’s life.

Christmas video 17: The Wish Writer – Macy’s Christmas advert

Another great Christmas advert, this time from Macy’s over in the USA.

It focuses on the idea, as in many of the adverts, that giving is the real meaning of Christmas.  It’s an interesting conversation to have with the youth group about who gives what to who at Christmas – and what is the gift that Jesus and God advertise.

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