Jesus, Gandhi and Mother Teresa Star in UNICEF’s Ad Campaign

Three very familiar faces are featured in UNICEF Sweden’s new ad campaign that encourages viewers to purchase life-saving medical supplies for children in need this Christmas.

Obviously, “The Good Guys” campaign is a bit irreverent, but for advertisements that show three revered religious figures—including Jesus Christ — in a humorous light, the series is actually pretty good-natured.

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Nike send a poor message to youngsters

After Tiger Woods reclaimed his title as the No. 1 golfer in the world, winning the Arnold Palmer Invitational at Bay Hill, his sponsor Nike (@NikeGolf) tweeted an important message out to all of his young fans along with this image.

Winning takes care of everything

 

Marketing isn’t just about selling a product, but selling a world-view that fits the brand.  This is why the image is of such concern.

To try and tell young influential people that there is literally nothing that winning and being good at sports won’t take care of is such a poor world-view to market.  I imagine that those hurt in the process of Woods’ affair and poor behaviour probably don’t feel like his return to number 1 in the world has “taken care of everything”.  Let alone issues such as cancer, poverty and injustice, natural disasters etc., which just doesn’t seem to be taken care of by Tiger Woods returning to world number 1.

What do you think – is it simple advertising or trying to publicise a word-view that we can’t sign up to?

Autistic Artist Sketches New York Skyline From Memory

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Stephen Wiltshire’s most recent panorama drawing – created in New York in April 2011 – is now displayed at JFK airport on a giant 250ft billboard. It is a part of a global advertising campaign for the Swiss bank UBS that carries the theme “We will not rest”.