Jody Stowell wrote a great article in The Independent, a few years ago, on the vicar’s reaction to people only appearing in church at Christmas:
Do I mind that people come to church at Christmas and occasionally at Easter, and remain absent the rest of the year? The honest answer is yes and no. Of course I want people to come to church each Sunday, but do not think for one moment that I care one tiny jot about bums on seats. When people come to church at Christmas, I would like to see them again, simply because they have made the connection between the twinkly lights in the darkness and the Light that Shines in the Darkness.
You may only come to church at Christmas, but it really is Christmas every day.