2015 was eventful!
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The biggest events of the year were reflected in internet searches. Google brings us their annual montage of the things that happened, that we talked about, that we wanted to know more about, in 2015. Google trends in the UK for 2015http://Google trends in the UK for 2015.
Many of us use social media, but these days if you want people to engage it is so important that you make sure your posts are the optimal length.
Check out this infographic from Buffer to help you know what is the optimal length for not just social media updates but also for hashtags, blog posts and titles, and even subject lines for emails.
Google Street View Car isn’t exactly built for speed. It’s better for slow, steady neighborhood rides while collecting 360-degree imagery of its surroundings (and, sometimes, Wi-Fi data!). So, how would it fare against a Mercedes Benz SLS AMG Black Series with 631 horsepower and a top speed of 196 miles per hour?
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Simply put, it wouldn’t. The Mercedes leaves it in a cloud of smoke and burned tire fragments. The feature is, in part, thanks to Top Gear, which brought the Google Street View Car to its test track to take the imagery and place it on Google Maps. To spice things up, showrunners pitted the car against the extremely expensive Mercedes supercar for a virtual “race.”
To find it, type “Top Gear Test Track” into Google Maps and drag Google’s yellow pegman, located in the upper left corner of Maps, onto the map.
You can virtually stroll around the test track with the Mercedes, which is driven by Top Gear‘s infamous Stig. We can call this a 1:1 — the Mercedes may be faster, but the Street View Car takes nicer photos.
Mobile Marketing Watch have published a fantastic info graphic on social media in 2013:
Some more funny and random headlines from around the world:
- Uzbek TV urges respect for parents: Uzbek state-run TV calls on people to be polite to their parents after the president’s daughter took to social media to criticise her mother.
- US psalm book sells for $14.2m: A tiny book of psalms from 1640 becomes the world’s most expensive printed book as it sells at auction in New York for $14.2m (£8.8m).
- Liverpool bid to take Santa title: Thousands of people dressed as Father Christmas join Liverpool’s annual charity Santa Dash in a bid to take a world record.
- ‘Amazing’ Queen panto photos on sale: Photographs of the Queen on stage in pantomime are among “the most amazing royal archive”, an auctioneer says.
- US football fans ’caused earthquake’: A celebration by football fans in the US city of Seattle grew so loud on Monday evening it registered as a minor earthquake, a research group says.
- Mountie told ‘no pot-smoking in uniform’: A Royal Canadian Mounted Police officer has been told he can’t smoke marijuana while wearing the famous red serge uniform, it’s reported.
- Australia police lose swallowed ring: Police in Australia lose a ring swallowed by a suspect in a jewellery shop theft, amid “gaps” in search procedures.
- Swimmer shaves off ‘jellyfish’ beard: The first man to swim the length of Britain shaves off the beard he grew to protect his face from jellyfish.
- Obama takes selfie at Mandela event: US President Barack Obama, UK Prime Minister David Cameron, and Denmark’s PM Helle Thorning-Schmidt take an impromptu “selfie” at the memorial for Nelson Mandela
- French cafe ‘rude tax’ causes a stir: A French Riviera cafe has created a stir on social media by rewarding their customers with cheaper coffee in return for good manners.
- No armoured car for mafia prosecutor: A leading anti-mafia prosecutor turns down the offer of an armoured car during a major trial in Italy as his bodyguards are issued with bomb-jamming equipment.
- Facebook tourist walks off pier: A Taiwanese tourist is rescued after walking off a pier in the Australian city of Melbourne while checking her Facebook page, police say.
- Google Glass takes photos by winking: Google introduces a new feature to its Google Glass, which allows users to take a photo with a “wink of the eye”.
- Plastic banknotes to start in 2016: Plastic banknotes that can survive a spin in the washing machine are to be brought into circulation by the Bank of England in 2016.
- Man handed £400,000 piracy fine: A 28-year-old man is fined 4.3 million Swedish krona – just over £400,000 – for uploading one film to a torrent-sharing website.
- US man wins raffle for $1m Picasso: A $1m painting by Pablo Picasso has been won by a US man who paid just 100 euros for a ticket in an online charity raffle.
Are you seeing 20/20 when it comes to social media? I know I don’t – I would’ve flunked this Social Media Eye Chart from Bizarro Comics by Dan Piraro.
As if there weren’t enough anti-Apple adverts from companies like Samsung and Google, now Carlsberg is getting in on the game too.
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The beer company released its first UK ad this week for Somersby cider, which pokes fun at all the fuss surrounding Apple product launches. In the video, dozens of people rush into an Apple-style store to get their hands on the latest products, except instead of iPhones and iPads, the store’s tables are filled with actual apples and glasses filled with cider.
The Somersby salespeople tout their products as “completely wireless,” being “full of great content” and, perhaps best of all, working “perfectly in direct sunlight.”
The State of Social Media in 2013:
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This infographic does a great job of showing the history of social media: