Google has released its Year in Search 2017 report which shows the top 10 most searched topics overall as well as the top 10 searches in 20+ categories.
Musicians and politicians featured heavily in last year’s top search terms, with both David Bowie and Prince appearing in the top 10 following their deaths. Hillary Clinton, Donald Trump and the word election were also in the lower end of the top 10.
Actor Meghan Markle topped the top Google searches in the UK this year, followed by the iPhone 8 (second), Hurricane Irma (third) and the words fidget spinner (fourth), as the BBC reports. The term Manchester bombing was the fifth most searched term of the year, following the terror attack on an Ariana Grande concert at Manchester Arena.
No musicians made it into the top UK Google searches, however Tom Petty and Chester Bennington were in the top 10 global searches. The Linkin Park frontman, who died in July, was the ninth most searched term worldwide, while Petty, who passed away in October, was the seventh.
Not only are the top 10 lists themselves interesting but there are also some things we can learn from them which can help bring more visitors to our websites.
Top 10 Searches Overall
- Meghan Markle
- iPhone 8
- Hurricane Irma
- Fidget Spinner
- Manchester bombing
- Grenfell Tower
- 13 Reasons Why
- Tara Palmer Tomkinson
- Shannon Matthews
- iPhone X
Some of the other top 10 lists Google provides include
- Top10 people searched
- Top 10 news stories searched
- Top 10 consumer tech searches
- Top 10 how to searches
You can see the rest of the lists in the Year in Search 2017.