Bishop of Gloucester Rachel Treweek has already visited a number of schools to talk to girls about the problem.
She said her experience as a teenager had inspired her to tackle the issue. She told the Sunday Times:
“I’m very aware that I did not fulfil what pretty girls are meant to be like. It’s got worse since I was that age. I wasn’t being bombarded by social media, I wasn’t using a mobile phone or looking at the internet.”
The campaign will use #Liedentity and show photo shopped images in the hope of allowing teenagers to accept themselves for who they are.