I love the This Girl Can campaign. It is a celebration of active women who are doing their thing no matter how well they do it, how they look or even how red their face gets. Developed by Sport England, to help women overcome the fear of judgement that is stopping too many women and girls from joining in.
Even by their standards though the new advert is awesome:
The ad uses extracts from Maya Angelou’s Phenomenal Women poem alongside real women taking part in sport.