Girlguiding launches first awareness campaign

Girlguiding turns to social media – and Unilad – to expose everyday sexism.

girlguiding-campaign

Girlguiding has used negative commentary from media personalities to highlight the everyday sexism that women still suffer in a new video designed to challenge outdated perceptions and to encourage people to see the charity in a more modern light.

#ForTheGirl has been launched in the light of research by the charity that found 70 per cent of 11 to 21-year-old girls believe sexism is so widespread it affects most areas of their lives. The film and campaign directly target women aged 25 to 34, both as role models for the charity’s young members and as a key demographic for future volunteers and parents of girls who might join the charity. The campaign will be aired through a number of channels, including Unilad’s Facebook page.

“#ForTheGirl highlights the level of sexism and inequality girls face in their day-to-day lives and through the mainstream media, and reminds them that they don’t have to accept it,” said Becky Hewitt, communications director at Girlguiding.

“We are calling on everyone to join girls in challenging sexism whenever and wherever they see it to build a fair future for girls everywhere.”

It’s never too late

College Graduate Dream

I love this!  Too often in the 21st century we think dreams are time limited.  This photo is a challenge to show us it’s never too late to make your dreams come true.  This sign was spotted at the 2015 Virginia Commonwealth University commencement ceremonies.  A comment from classmate Ryan Blevins on the picture at Unilad magazine tells us more.

His name is Tap Kieu, he’s a Vietnamese man who left his country during a time of persecution wearing only one shoe. After a long life building for his family, he wanted to go back and do this for himself. His lifelong dream was to be a choral director, so he studied music and made his dream come true. Go Tap, VCU Music class of 2015!

This man is amazing!