Fascinating to read this article on how teenagers are abandoning Facebook and Twitter for more intimate social media apps – it’s certainly something I’ve been seeing a lot more of over the last few months in our youth work:
When my digital media students are sitting, waiting for class to start, and staring at their phones, they are not checking Facebook. They’re not checking Instagram or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a group text. If the time drags, they might switch to Instagram to see what the brands they love are posting, or check in with Twitter for a laugh at some celebrity tweets. But, they tell me, most of the time they eschew the public square of social media for more intimate options.
For example, in a study published in August last year, the Pew Research Center reported that 49% of smartphone owners between 18 and 29 use messaging apps like Kik, Whatsapp, or iMessage, and 41% use apps that automatically delete sent messages, like Snapchat. For context, note that according to another Pew study, only 37% of people in that age range use Pinterest, only 22% use LinkedIn, and only 32% use Twitter. Messaging clearly trumps these more publicly accessible forms of social media.
Well worth having a read and reflecting on how you communicate with young people.