Christmas video 9: The Fake John Lewis advert

An A-level student whose Christmas advert fooled internet users into believing it was the John Lewis festive commercial has been offered a job off the back of his efforts.

Nick Jablonka made the video as part of his media coursework and uploaded it to YouTube in June, where it has now been watched by over 1.5 million people.  The 85-second-long video told the story of a snowman who fell in love after being trapped in a snow globe:

Some people had called for the student to be given a job for the John Lewis ad-makers after his work was mistaken for the retailer’s festive marketing campaign.  But early in November, PR agency W Communications tweeted at the 18-year-old and offered him a job.  A spokesman for the company said that Mr Jablonka seemed “very excited” at the prospect of the role which would be a “bespoke” job in the digital content creative team.

Sophie Raine, Director of W Communications said:

“Advertising agencies are paid billions by brands to try and replicate exactly what Nick, aged 17, has managed to do with his fake John Lewis ad.

“Nick’s work captured our attention  – we were all inspired by his ingenuity and creativity, especially given his age. It was a no brainer to create a bespoke role for him within our digital content team, offering him the chance to create content and emotive stories for huge household brands.”

John Lewis also praised his efforts, though there are no current reports of a job offer on the table.  A spokesman for the retailer said of the film: “Wow, what a great effort. Nick is clearly very talented, and we’d love to invite him in to spend some time with us behind the scenes to see how we create our TV ads.”

Mr Jablonka said he had no idea that the animation would prove so popular.

Heartbreaking news – youth group tragedy

youth group tragedy

I was gutted to read last night of this horrendous tragedy as a youth group were coming home from their summer camp:

An Indianapolis congregation on Sunday mourned the deaths of their youth pastor, his pregnant wife and another member who were killed when a church bus overturned with just a mile to go in a return trip from a Michigan summer camp.

Saturday’s accident devastated members of Colonial Hills Baptist Church, who had been anticipating a joyful homecoming with the 37 people who were aboard the bus. Youth pastor Chad Phelps, his pregnant piano-teacher wife, Courtney Phelps, and chaperone Tonya Weindorf were killed, said deacon Jeff Leffew.

Dozens of people were injured in the crash, which happened near Interstate 465. On Sunday, six teenagers remained hospitalized, including one who was in critical condition.

Dennis Maurer, a 68-year-old congregation member who was driving the church-owned bus, told authorities that its brakes failed before it struck a raised concrete median and flipped on its side, Indianapolis police said.

The Phelpses, who were in their mid-20s, were expecting their second child, Leffew said. Chad Phelps was the son of the church’s senior pastor and became its youth pastor late last year, he said.

Check out the rest of the article here.  Please be praying for Colonial hills Baptist Church and the families involved.