There are currently 250 million children around the world living in countries affected by conflict, and half of the 19.5 million refugees globally are children. A new awareness campaign hopes to shine a light on them all — by focusing on one.

UNICEF Sweden has created “Sofia,” a 3D-animated child using 500 photos of real children from emergency areas. The images were provided by Getty Images, the campaign’s visual partner, and animators from the films Planet of the Apes and Avatar worked with creative agency Edelman Deportivo to bring her to life.

Per Westberg, deputy executive director of UNICEF Sweden, said in a statement.

“We have created Sofia to give a face to all the children that aren’t visible to us.  Sofia is a symbol for all the orphan children, all the children that have been forced to leave their homes due to conflicts, who have stopped growing because of lack of nutrition and who dream of going to school.”

UNICEF decided to call the child Sofia because it was reported as the “most popular” name across the world last year.

The animation released this week marks the first of three videos in the organization’s #FörSofia spring campaign, according to Swedish news outlet Resumé.

“Meet Sofia,” the video opens. “She is the children that no one sees, in the disasters no one talks about. This is her story.”

While the video runs the risk of perpetuating an idea that there is a single refugee experience, the most compelling part is when Sofia says, “I’m not real. I’m the face of all the children suffering from emergencies no one talks about.”

Then, images of refugee children and those in conflict areas populate the screen.

3D_work_in_progress

In addition to awareness, the campaign aims to inspire people to become donors to UNICEF, as “world parents.”

Westberg said:

“Sofia is representing all the children you are helping when you are a world parent, UNICEF supports the children, through long-term development projects and through acute support when disasters occur. We are distributing our efforts according to needs, and the most exposed children will get help first.”

Chris
cskidd1983@gmail.com
Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

One thought on “Hundreds of websites urging girls to ‘starve for perfection’”

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