An interesting campaign:
The Shirt 2010 is an initiative from Bjorn Heidelstrom that is going to play an important part at the fast-approaching South Africa 2010 World Cup.
Bjorn is cycling from Oslo to Cape Town and collecting signed football jerseys from all teams of all levels along the way. All these shirts will be be sewn together to form the world’s largest signed football-shirt – a symbol of the unity of the football family and its solidarity with the plight of young refugees.
He says, “We are creating the world’s largest football shirt – a shirt and a symbol that is sewn together by the signed club-shirts.” The Shirt symbolises the “football family standing together and not forgetting the small ones.”
Big clubs, little clubs and even fans who sign their own shirts can become a part of the one big shirt – all are welcome!
Bjorn Bjornstrom is ex-professional footballer with a long career in Norway and England (Leyton Orient). Since hanging up his boots, he has worked with football as a focus for marketing, media, values, Soccer Against Crime and Valerenga against racism.