Liverpool FC chief Ian Ayre insists Anfield name is not up for sale. Liverpool FC managing director Ian Ayre has insisted that the club would not consider a naming rights deal for Anfield, but confirmed the Reds were looking at the possibility if they were to move to a new stadium.
After Ayre spoke at a Soccerex Conference in Manchester, some reports claimed Liverpool were seeking naming rights for their present home , but Ayre clarified the club’s position last night:
“We are actively looking for a naming partner if we were to move to a new ground, but that clearly does not apply if we decide to remain at Anfield. No final decision has yet been made, but a considerable amount of work continues on analysing the options open to us, be that a refurbishment of our existing home or the move to a completely new LFC Stadium in Stanley Park.”
Ayre, however, fears that UEFA’s new financial fair play rules will be ‘killed’ if they are not applied equally across Europe. He is concerned there will not be a level playing field when the new rules come into force in 2014. UEFA’s rules will ban clubs from playing in European competition if they spend more than they earn, but the rules will initially be enforced by individual national associations and leagues.
Ayre told the conference that Liverpool’s recent takeover had cleared most of their debt so the club would comply with the regulations. But he said:
“These rules should be rules and should be hard and fast. What will kill the initiative or certainly stifle it is people easing themselves into it rather than the rules applying and everyone operating within them. The rules should be clearly defined, you cannot have a half-rule process. We see it as a positive step but the reservations around it are the proof of the pudding being in the application, how it will be applied – will people be given grace periods, will the sanctions be applied? The question is will it be as fairly applied? If the Premier League takes a very serious and professional view and does it properly does it put itself at a disadvantage? If it is not managed well and delivered well we would all question the outcome of it.”