Dove is continuing its decade-long “Real Beauty” campaign with a Photoshop action that seeks to un-airbrush unrealistic images of models.
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The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state
The brand, which is owned by Unilever, did not disclose how many people have downloaded the action. The Reddit post, which was submitted about a week ago, didn’t get any responses so far