We all know young adults use mobile devices more than older generations but what does that actually look like?

According to data collected by location-based ad network JiWire, American Millennials (those between 18 and 34 years old) own an average of 2.4 Internet-connected devices.  Of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets.  Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%). Surprisingly, there is one area where older generations are more active on mobile.

Although Millennials feel more comfortable buying low-priced goods through their mobile devices than those over 35 (27% vs. 18%), older device owners in general felt more comfortable making purchases — particularly big-ticket items — by a 10% margin.

How do these findings match with your own mobile behaviour?

Chris
cskidd1983@gmail.com
Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

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