We all know young adults use mobile devices more than older generations but what does that actually look like?
According to data collected by location-based ad network JiWire, American Millennials (those between 18 and 34 years old) own an average of 2.4 Internet-connected devices. Of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%). Surprisingly, there is one area where older generations are more active on mobile.
Although Millennials feel more comfortable buying low-priced goods through their mobile devices than those over 35 (27% vs. 18%), older device owners in general felt more comfortable making purchases — particularly big-ticket items — by a 10% margin.
How do these findings match with your own mobile behaviour?