[youtube=http://www.youtube.com/watch?v=Ni8ukBwHRyI&feature=player_embedded]

ING Direct, a bank, wanted ads that would grab the attention of passersby and interact with them. So the ad agency Leo Burnett in Milan hired people to hang from billboards or other conventional ad placements and talk to potential customers about the company’s services. At the link, you can view three other examples.

Link via Neatoramas

Chris
cskidd1983@gmail.com
Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

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