Twenty five years after the introduction of its last company logo, Microsoft decided it’s time for a change.
The new logo is not a radical departure from the current one. The colors from its previous, “wavy” logo, are the same — red, green, yellow and blue, but the logo is now square, similar to the Windows 8 logo and in line with Microsoft’s recent design direction.
Microsoft’s Jeffrey Meisner in a blog post wrote:
“This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
The company said that the new logo is supposed to signify “newness and freshness.” To me it just seems a little too square and boxy.