Nike have recently announced that the international teams that they kit out at the World Cup in South Africa will be wearing shirts made from recycled polyester. This includes Brazil, Holland, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia. Fans supporting their country can buy away kits of the 100% recycled shirts, they will cost £50, the same price as non-recycled shirts. Check out more from The Guardian:
It takes up to eight recycled plastic bottles to make each of the shirts, which are sourced from Japanese and Taiwanese landfill and melted down before being processed into fabric. Nike claims the process cuts energy use by 30% compared with newly manufactured polyester.
The move was welcomed by the green fashion industry. A spokesperson for the Ethical Fashion Forum, an industry body that promotes sustainability, said the recycled shirts were “definitely a step in the right direction.” She added that Nike had taken huge steps in recent years to improve its record on worker rights.
Nina Stevenson, from the Centre for Sustainable Fashion at London College of Fashion, said the material in the shirts is a genuinely “green” choice by Nike. “Using recycled PET in performance wear is a recognised innovation with real environmental benefits. By using existing resources, Nike are supporting closed loop design that is not compromising ecological balance,” said Stevenson.
In a recent interview with the Guardian, Nike’s vice-president of sustainable business and innovation, Hannah Jones, said green initiatives such as the shirts made business sense for the company. “The link between sustainability and Nike as a growth company has never been clearer and there is a real business case to be made for making Nike a more sustainable company,” she said.