This awesomely abstract piece of structural art is called the Coca-Cola Beatbox, and it can be played like a musical instrument by visitors who come into contact with its crystalline walls.

Here’s how it works:

The Coca-Cola Beatbox, as its called, was designed by Asif Khan and Pernilla Ohrstedt and is made up of over 200 “interlocked translucent air cushions, each the size of a billboard.” Those air cushions contain different sounds—which include athletes’ heartbeats, shoes squeaking and arrows hitting a target—and will be triggered by people walking in and out of the Beatbox through gestures and movement.

Advertising gimmick or not, this is a pretty cool idea that’s guaranteed to add a bit of color to the 2012 Olympic Games in London.

Chris
cskidd1983@gmail.com
Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

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