The founder and chairman of Virgin became the first person to pass 1 million followers on the social network in the less than two months since LinkedIn launched its influencers program.
LinkedIn launched the influencers network in early October in an effort to continue boosting engagement on the site. Branson has been among the most popular influencers on the social network pretty much from the start, so it’s little surprise that he would be the first to pass the million threshold. What’s striking is just how far ahead he is of the rest of the influencers. He has twice the number of followers of President Obama, who is the second most followed person on the social network.
“Our data shows that he’s popular with everyone from entrepreneurs to HR workers and in industries ranging from tech to construction,” LinkedIn’s executive editor Daniel Roth wrote in a blog post on Friday. “The only continent where he doesn’t have a single follower is Antarctica.”
Branson’s growing following also shows off the potential for LinkedIn as a platform. However, it’s worth noting that Branson currently has more than 2.6 million Twitter followers, so his reach on LinkedIn is still significantly smaller.