It’s the reason Steve Jobs sold millions of iPods by skipping the technical specifications and simply stating that one thousand songs could now fit in your pocket.  It’s the reason trial lawyers appeal to a jury’s humanity as much as the letter of the law.  It’s the reason political candidates fight to define each other’s narrative.  When human beings need to persuade people about ideas, we tell stories.

Read the full article here.

Chris
cskidd1983@gmail.com
Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.