“Average is beautiful,” says designer Nickolay Lamm, who created a “Normal Barbie” using the average proportions of a 19-year-old woman. He’s now trying to sell 5,000 of the dolls through a crowdfunding site.

If Barbie were an average young woman, she’d look very different from the toy so many girls grew up with:


Barbie would look more like this: a doll artist Nickolay Lamm designed and built to show that “average” is beautiful.

Barbie USA

The project started last year, when Lamm, a Pittsburgh-based artist, designed images of what he called “Normal Barbie” in an attempt to make the doll reflective of real bodies.  After Lamm’s original designs went viral, he worked on building other dolls with average proportions.

He used the measurements of an average 19-year-old woman from the Centers for Disease Control and Prevention and then molded them to a 3D model of Barbie.

Barbie v Real Barbie

Lamm has now launched a crowdfunding site to produce 5,000 “Lammily” dolls, which will feature average proportions, a light amount of makeup, and joints that bend.

You can buy the doll with a $20 donation.  He’s attempting to raise $95,000 to produce the dolls, but says it’s worth it:

“If there’s even a 10% chance that those dolls affect [body image], let’s make it.  I’ll build new clothes and accessories after this crowd funding.  My plan is for Lammily to come in different ethnicities and body shapes. But all future body shapes will be of healthy typical women.”

He says “Lammily” is an alternative to dolls with unrealistic beauty standards that dominate the market, like Barbie, or the hypersexualized Bratz Dolls.

Married to the amazing Sarah and raising Jakey, Daniel, Amelia, Josh & Jonah in our blended family. Passionate for Jesus, social work & sport.

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