Adidas backed out of renewing LIverpool’s kit deal as they weren’t overly impressed with the club’s performance. No matter. The Reds have reached an agreement with US based Warrior Sports that is worth £25m a year for 6 years, which more than Man Utd’s annual £23.5m deal with Nike.
New Balance, the parent company of Warrior Sports, is also the supplier to the Boston Red Sox which is owned by John Henry’s Fenway Sporting Group, which also owns Liverpool. Connections do matter.